I design experiential environments that bring brand, audience, and content together across physical spaces, digital touchpoints, and supporting event materials.
Objective
Translate Coinbase’s employer brand into a scalable visual system for high-visibility recruiting events.
Role
Art Direction, Visual System Design
Challenge
Create a recruitment-focused design language that could perform consistently across social, advertising, and large-scale conference environments.
Approach
Designed a modular visual system for flexible application. Created assets for digital campaigns and event environments. Built guidelines to ensure consistency across teams and vendors
Outcome
A cohesive recruitment experience used across channels and designed to scale for major events like Grace Hopper Celebration.
Objective
Bring the Salesforce brand to life through a welcoming, cohesive event experience for employees and partners at the Sydney Tower Grand Opening.
Role
Art Direction, Environmental & Event Design
Challenge
Create a unified visual experience for a high-profile office opening that reflected Salesforce culture while working across multiple spaces, vendors, and digital touchpoints.
Approach
Developed a place-based visual system rooted in illustration and storytelling. Designed large-scale environmental graphics and event materials. Coordinated with cross-functional teams and external partners to maintain brand consistency
Outcome
A cohesive, memorable event experience that reinforced Salesforce’s brand values and created a strong sense of place for employees and guests.
A themed event and sponsorship deck for Bonfire Ventures, introducing the Venture Out West after-party concept, experience, and sponsorship opportunities.
Experiential booth design for Robert Half at Adobe Max, crafted to engage creative professionals through immersive environments and branded storytelling.
Event collateral designed for The Grove XX to support a polished guest experience across print materials, badges, and branded accessories.
An event identity design system for the CEO & Affiliate Summit, created to organize agendas, speaker content, and on-site materials into a clear, cohesive experience.
A collection of event collateral for Village Global created over multiple years to bring structure and clarity to agendas, speaker content, wayfinding, and on-site materials across a range of retreats and gatherings.
© 2026 Kimberly Schwede Design